When your TikTok profile gets visitors, what kind of impression do you want to make? What vibe do you want to give off? Of course, every brand and creator wants profile visitors to take that next step — tap their follow button. The best TikTok profile pages on TikTok have a high visitor-to-followers conversion rate.
Keep reading to learn how to optimize your TikTok profile and gain more organic followers.
What Makes a Good TikTok Profile?
What makes a good TikTok profile? It’s informative, riveting, and complete. It makes visitors want to know more about the creator or brand. The best profiles for TikTok check off all items in the following list:
- A winning profile photo that clearly and authentically represents the page.
- A catchy and memorable username that accurately describes the creator/brand.
- A compelling bio.
- Engaging playlists.
- Additional TikTok features, such as Showcase, Subscription, etc.
- A linked social media page.
If you’re ready to enhance your profile page, just tap the Edit Profile button beneath your profile image. This feature lets you:
- Change your profile photo or video.
- Update your name and username.
- Add your preferred pronouns.
- Write your bio.
- Add a nonprofit to your profile.
- Add your other social media pages.
Best TikTok Profile Pictures
Many of the best TikTok profiles also have the best TikTok profile pictures (PFP). Your TikTok PFP is front and center on your page; it’s your visual identifier and is usually the first thing visitors check out.
TikTok stars and content creators typically use photos of themselves, while businesses use their logos.
How do you choose the right PFP for your TikTok page? Here are some tips:
- Choose an image that authentically represents you, your niche, and your aesthetic. If you have a personal page, a photo of yourself is the ideal choice. Business pages can’t go wrong with their logo, especially if you want to build brand awareness.
- Use the right dimensions for TikTok. Take note that the TikTok PFP is within a circular frame. Make sure all important elements in your image are visible and identifiable. A minimalist image is often the best choice, given a TikTok PFP’s small size when it appears on feeds. A logo should be decipherable; a person’s image should show the face distinctly.
- What do you want to communicate with your PFP? Do you want to give off a professional or artsy vibe? Do you want viewers to see you as cool, funny, or adventurous?
- Use bold and vivid colors, contrast, or an interesting perspective to make your PFP eye-catching.
- Play with TikTok’s photo editing tools to create a striking image that also demonstrates your creativity and aesthetic.
How To Formulate the Best TikTok Bio
Your TikTok bio is your opportunity to introduce yourself to profile visitors — in 80 characters or fewer, including spaces. The space for your bio, therefore, is prime real estate; use it wisely. You can use your bio to:
- Establish your voice.
- Provide information about yourself/your page.
- Prompt users to perform a task via a call-to-action.
- Redirect traffic to an external page via a link.
- Expand your audience reach with an @mention.
The perfect bio idea, of course, depends primarily on the type of page you have. You can sound casual or professional, but credibility and authenticity are crucial. Here are some great ideas for your TikTok bio:
- Use a quote or a slogan that sums up your personality, ideals, or vision.
- Use your branded hashtag to increase brand awareness.
- Drive results with a call to action (CTA), such as “Browse my catalog” or “Check out my TikTok Shop!”
- Link to a website or multiple pages via a landing page tool, such as Linktree.
- Generate sales with a discount code.
- Use emojis to add character to your bio.
TikTok Profile Ideas
Are you looking for great TikTok profile ideas? Social media accounts with the most followers or most liked videos are excellent examples.
Check out successful social media influencers and brands in your industry. You don’t need a background in marketing to figure out what profile idea will sell and what won’t.
Here are some standout TikTok profiles for inspiration:
- @crocs’ minimalist profile pic and effortless one-liner in its bio are totally on-brand and memorable.
- @netflix regularly updates its bio with its notable brand of humor.
- @zachking’s PFP and bio effectively deliver the essence of the page, and its playlists are a great introduction to this number-one TikToker.
- @glowrecipe is both business-like and casual in their bio with their short brand descriptions combined with emojis.
- @anthropologieofficial uses a simple CTA in their bio to drive traffic to their linked page.
Create a Larger-Than-Life TikTok Profile That Converts
When people get their first look at your TikTok profile, they should want to keep browsing. You can stimulate their curiosity with an interesting profile photo or a compelling bio. You can impress them with your massive follower base and millions of likes. Or you can reel them in and make them instant fans with your TikTok Playlists.
TikTok lets creators and brands pack their profile pages with enough details and info to convert visitors into followers.
Regarding aspect ratio, your TikTok profile page is specially optimized for mobile viewing. Within their phone screen’s visual field, viewers can get all the information they need to decide whether or not to tap your follow button.
There are many ways to answer the question, “What makes the best TikTok profile?” But it’s even more important to ask, “What type of profile is best for my niche audience?” Even with the most eye-catching profile, you’ll only convert visitors into fans if their interests match yours.
So, make sure you’re always reaching the right viewers with your videos. Sign up for a High Social plan!
High Social’s advanced, proprietary AI technology instantly doubles your audience-targeting power. Connect with more users who will likely become lifelong fans! Start growing your TikTok today!
