You can buy practically anything and everything online. So, it shouldn’t be surprising that people buy and sell TikTok accounts. Fame and engagement on social media are a hot commodity, after all. Many build a community of active TikTok followers for their own brand; some do it to sell a TikTok account to another brand. Think of it as building a house with your own hands and then selling it later. How do you go about it? How much can you get? Let’s answer all the essential hows and more.
Can I Sell My TikTok Account?
If you’re wondering, “Can I sell my TikTok account?” then you’re asking the right question. The answer is, “Absolutely!” But is it allowed?
Buying or selling TikTok accounts goes against the platform’s Terms of Service. It’s not illegal, however. If TikTok catches on to your enterprising venture, it can suspend or ban your account. We’re not encouraging anyone to violate any rules. But the fact of the matter is there are plenty of ways to circumvent the rules and avoid detection. This is why there are tons of TikTok accounts for sale online.
When Is an Account Worth Selling?
Don’t count your eggs just yet. Another important question you have to ask is, “Is my account worth selling?”
Your account would be worth something to somebody, no matter how small or big your following is. How much it’s worth depends on a number of factors, which are as follows:
- Your number of followers
- Your level of engagement
- Your account’s activity history
- Your niche
Have you done a great job amassing a huge following and growing a highly engaged community? If your answer is yes, then your account is definitely worth selling. Are you in a highly competitive niche, and have you built a decent fan base with quality content? Selling your account would fetch a significant amount.
What if your account is relatively new, and you only have several hundred followers? It may still be worth something to someone who has zero followers. Your social account’s worth as a commodity is relative. The right time to sell would depend on you. Why are you selling it? How much do you want to get for it? How much are you willing to settle for?
Where Can I Sell My Account?
Where can you sell your TikTok? You can do it on the platform itself, although the risk of getting caught would be higher. Other platforms also facilitate selling a TikTok account. Here are a few worth checking out.
- ViralAccounts. This site sells itself as the “most trusted virtual asset and influence exchange platform.” ViralAccounts can connect you with brands who are willing to pay a fair price to buy your social media influence.
- FameSwap. This is a marketplace where people buy and sell all types of social media accounts, including TikTok accounts. It works like other e-commerce platforms. You’ll create a listing, set a price, and wait for potential buyers to contact you.
- SWAPD. The site is a “middleman service” for buying, selling, or trading goods or services online. You’ll find a lot of options within the TikTok Services section, including TikTok accounts for sale. You can create a listing on SWAPD and upgrade it to a SWAPD ad for preferred placement and increased reach.
- ViralAccounts. This site sells itself as the “most trusted virtual asset and influence exchange platform.” ViralAccounts can connect you with brands who are willing to pay a fair price to buy your social media influence.
- FameSwap. This is a marketplace where people buy and sell all types of social media accounts, including TikTok accounts. It works like other e-commerce platforms. You’ll create a listing, set a price, and wait for potential buyers to contact you.
How To Sell a TikTok Account
Remember that well-established social media accounts are in high demand. Don’t settle for even a centavo less than what your account is worth. Keep the following tips in mind:
- Exercise due diligence and research, research, research! This is especially important if it’s your first time selling a social media account. Visit popular sites where people engage in these transactions. Browse through the latest listing to get a good idea of how much different account sizes go for. Find out the average going prices in your niche and industry.
You should also research potential buyers who contact you. Make sure they’re legit and that they can pay.
- Choose a reliable selling platform. You also need to do some investigative work to make sure a selling platform is legit — especially if you need to pay to post a listing. You can select more than one platform for your listing. There are plenty of places out there where you can post a listing for free. A paid listing could be worth it if you believe you can make a substantial profit from your account.
- Negotiate like a boss. Knowing how much an account like yours goes for, you can confidently negotiate like a boss. It’s common practice to post a selling price that’s a bit higher than how much you expect to get. Doing this will give you more room for negotiation. Set a maximum and minimum price for yourself. You can go over the maximum, but don’t go below the minimum. It’s okay to walk away from a deal that doesn’t meet your expectations.
- Prepare a standard agreement. You’ll find tons of templates you can use online. Just make sure to cover all your bases. You, the seller, and the buyer must sign the agreement to make it legally binding.
How Much Can You Sell a TikTok Account For?
Selling your account on TikTok is just like any other business transaction. Know the value of your account to get a fair deal. How much can you sell a TikTok account for? On average, TikTok account prices can be anywhere between $50 and $500.
Your listing price will depend on your follower numbers, engagement rates, niche, and account history. If you need to pay to post a listing, calculate this into your listing price.
The law of supply and demand also comes into play. In a gist, prices will fall if the supply of a good or service exceeds demand. If demand exceeds supply, prices will rise.
In general, an account with a big following is more valuable than one with a smaller number of followers. For TikTok accounts, however, high engagement often beats follower numbers. For example, accounts within a small niche with only a few thousand followers often have high engagement rates. These accounts can fetch a higher price than one with ten thousand followers but low engagement rates. An older account with an active history is worth more than a brand-new one.
Ultimately, it’s up to you to set a reasonable price for your account. You need to consider how much time and effort you put into growing it. If you’ve created tons of content for the account, are you including these in the package? You should also factor in how much it would be worth to a buyer. Don’t be afraid to play hardball if you know your account is worth big bucks.
Again, check out listings for TikTok accounts for sale to get an idea of how to price your account. You want to set a competitive price without settling for less than what your account is worth.
How To Increase Your TikTok Account Value Before Selling
How can you get the most out of selling your account on TikTok? You can put yourself in a better position to sell with the following tips for brand-new and established accounts.
Get the Most Value From Your Brand-New Account
Obviously, if your account is only a few months old at most, selling it for a profit is next to impossible. The exception is if you managed to grow your community with real and highly engaged followers in a short time. An account that’s been active for at least a year would be more sellable. Here are some ways to give your account a touch-up and get it ready for a “product demonstration.”
- Review all published videos and check their performance. You can remove content that performed poorly or does not represent your brand well.
- Create new content similar to videos that delivered the highest engagement. If you haven’t identified the best times to post on TikTok, now’s the best time to figure it out. This is one of the surest ways to reach as many of your target audience as possible.
- If you’re still struggling to increase engagement, see what more successful creators in your niche are doing. Get inspiration from their most popular videos.
- Continue your efforts to gain new followers. Each new follower you gain adds value to your account.
- Give your bio a makeover. Again, you can find inspiration from other creators in your niche for creative bio ideas. But stay authentic; preserve your identity. You can try a quote; search through the countless TikTok quotes online to find one that resonates with you. If you put a link in your bio, consider changing it into a catchy phrase. Your bio should make profile visitors want to know more about you.
- Keep your current followers engaged by directly engaging with them. At the very least, like their comments. Find the time to reply to comments and DMs, as well.
How To Get an Old Account Ready for Selling
When we say “old,” we’re referring to an established account with years’ worth of TikTok activity. Perhaps the account’s follower growth and engagement have plateaued, and you’re no longer interested in maintaining it. Or maybe you want to discontinue your brand or no longer want to pursue your goals as a creator. Perhaps you want to remake your identity and start from scratch. Instead of just deleting your TikTok account, you may want to consider selling it. Here are some tips to give your account a “facelift.”
- Go back to your old videos and re-optimize them. You should have already developed an optimization strategy that delivers the best results by this time. You can edit your TikTok content from years past to update the captions and hashtags.
- While reviewing past content, you should also revisit some of your top-performing videos. Recreate them with the latest trending sound and effects. Perhaps you can make them even better with editing tools that weren’t available when you first created them. Use previously successful ideas to revive viewership and engagement. You want to show potential buyers that your account is not dead. They’d want to see recent and decent engagement to verify your account has value.
- Update your profile picture. If you’ve been using the same profile image for months or years, updating it can help boost brand interest. You may no longer be interested in breathing new life into your account. However, you still need to give it a good makeover to make it sellable.
- Update your bio. That link in your bio isn’t relevant anymore if you’ll be giving up your account soon.
- Remove videos that won’t help you sell the account.
- Weed out, fake followers. Having fake followers will cause potential buyers to turn away.
Don’ts To Remember When Selling a Social Media Account
You should avoid some things if you’re planning to sell your social media account. Here are some definite don’ts to remember:
- Don’t buy views, followers, likes, and comments to make your account appear more successful and popular than it is. Fake accounts and engagement are easy to identify. You’ll lose out on a potential sale if you fake your numbers to increase the value of your account. Instead of getting a bit of money from it, you’ll get zero.
- Don’t attempt a last-minute rebranding or identity switch to take advantage of a demand for a certain type of account. Again, misrepresenting yourself has a high chance of backfiring. And remember that TikTok is all about authenticity. You’ll have a better chance of closing the sale of your account in its original and authentic form than you will with one disguised as something else.
- Don’t sell without doing adequate research. This is the only way to know for sure how to price your account fairly.
- Don’t undersell your account to beat other sellers’ prices — unless you want to close a sale ASAP.
- Don’t be greedy and cocky, either. If your account is worth so much, why are you giving it up?
- Don’t sell to any buyer without learning more about them.
Build a TikTok Account That You Can Monetize in More Ways Than One
Creators or brands don’t usually build a TikTok community for the purpose of selling the account later. Some may sell their account because they simply don’t want to maintain it anymore. Others may do it because their business is not thriving as well as they hoped it would.
TikTok offers a lot of options for monetization on TikTok. Selling an account is one that’s out-of-the-box and, needless to say, prohibited. But anybody can take this monetization route if the account is worth a lot.
If you’re considering selling soon, make sure your account is in tip-top shape. Go full throttle on your TikTok SEO strategy to deliver your content to more For You feeds and higher search results. Keep your fans engaged with relevant and quality content. Stay up-to-date on the latest trends, participate in challenges, and create Duets and Stitches. Use every available tool to make your content more visible and increase engagement.
Give yourself an additional AI-powered advantage with High Social’s proprietary AI technology. Leverage this intelligent tool to get your videos in front of more genuinely interested viewers. Get as many new followers as possible and keep engagement at an all-time high before selling.
There are many ways that you can make money on TikTok. With a big following and decent engagement, you can sell your TikTok account for profit. Subscribing to a High Social plan can increase the value of your account so you can fetch a higher price for it. Start growing your TikTok today!
